Acquired by
IXI Corporation July 25, 2007
Looking Glass (Denver, Colorado) is a marketing
services company that has developed a proprietary consumer segmentation
system to improve direct marketing response rates called Cohorts. Cohorts
utilizes household-based segmentation to improve the effectiveness and
ROI of consumer database marketing. This enables the customer to make
data-driven marketing decisions, create customized communications and
marketing programs, and make market research actionable.
www.cohorts.com |
